The Harley Medical Group Reveals Many Voters Swayed on Looks Alone
The Harley Medical Group poll finds many UK adults confess that a politician's appearance influences the way they vote, and Brown comes out bottom of the pile for style.

LONDON, ENGLAND, May 07, 2010 /24-7PressRelease/ -- The Harley Medical Group's latest poll has found that many UK adults confess that a politician's appearance influences the way they vote, and Brown comes out bottom of the pile for style.

Never before have politicians been under such scrutiny for their outward appearance as this year, with the series of public debates. Now, a new poll out by The Harley Medical Group reveals that over a quarter (26%) of people confessed that a politician's appearance influences the way they vote, whilst a further 29% said it may sway their vote.

The Harley Medical Group's survey of 2,000 adults also showed that the party leaders clearly aren't getting enough sleep with respondents agreeing that all three would benefit from cosmetic surgery to remove their eye bags. However, almost three times more respondents (61%) suggested Gordon Brown should opt for the scalpel on his eye bags, with just 27% and 28% urging David Cameron and Nick Clegg respectively, to do the same.

While David Cameron and Nick Clegg are closely vying for the crown of style king, Gordon Brown's chances of another term in power are likely to be hindered by his lack of style in the public eye, with just 12% admitting to liking his dress sense.

Liz Dale, director at the Harley Medical Group, commented, "With so little between the candidates, everything counts at this stage and the visual impression they convey is key. We all know experience carries a certain weight but today's results show people like a youthful face, with 43% of respondents saying this is important to them. Famously when Nixon and Kennedy went head to head in their presidential debate, Kennedy's tanned, boyish looks helped him win the day and ultimately the election, despite Nixon taking the debate."

If looks and wives could decide the election alone then Cameron could be forgiven for feeling confident; not only does he come top in the style stakes but 43% of respondents say that if they had to vote for one of the candidates' wives instead of them, they'd elect Samantha Cameron - the youngest and most natural of the three wives at 39 years old.

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